Are you a vendor or manufacturer introducing a new product or service to the market?  If so, consider submitting your new product release for inclusion in Surgical Products. Please use the guidelines below when submitting materials.

What We Need From You

In general, the more information you send us, the better. When you send us a release, please include the following:

• A technical description of the product. Tell us what it is, why it's important, and what it does.
• Key specifications. Be as specific as possible.
• A complete data sheet (if available). We can often pick out key specs that you haven't included in your release. Application notes or other supporting information is helpful.
• Your complete mailing address. Please also provide us with a phone number, fax number and URL.
• Product photographs & images: Please send color artwork (i.e. photos, slides, transparencies, or high resolution electronic images). We regret that photos and slides cannot be returned.
• The name, phone number, and fax number for your editorial contact.

Guidelines for Text & Graphic Submissions

Text
File Format
Acceptable: Major word processing programs saved as ASCII or Microsoft Word text only.
Unacceptable: Images embedded in text files.
Backup: Send or fax hard copy of files

Graphics/Photo Files
(Images, graphics, logos, photos, page layouts)

Art For Scanning
Preferable: Transparencies
Acceptable: Prints, slides
Unacceptable: Printed pieces

Submission Requirements: When submitting art, please attach all relevant information such as product name, model, etc. to the image. Please be sure to write on the information BEFORE placing onto the artwork to avoid damage. Staples, tape or paper clips should not be applied to original artwork.

Digital Files
Program Compatibility: Adobe Illustrator, Adobe Photoshop, or QuarkXPress

File Transfer
Preferable: 3.5" floppy, Zip disk, CDs
Acceptable: E-mail - small files (under 1 MB), SyQuest (up to 200 MB)
Unacceptable: E-mail - large files (over 1 MB tend to corrupt in transit)
Note: A laser of filenames should accompany any files submitted on removable media on the media and only relevant files should be on the media.

File Compression
Acceptable: Zip It 
Unacceptable: LZW, Stuffit

File Formats
Preferable: EPS, Tiff, and Bitmap (for line art)
(All formats should be saved with PC preview if possible)
Acceptable: JPEG, PDF
Unacceptable: GIF

File Size/Resolution
Acceptable: Minimum dimensions 3 inches x 4 inches
Mimimum resolution 266 dpi (optimum is 304 DPI)
Bitmap images should have a resolution between 800 DPI and 1200 DPI
Unacceptable: Images created for the Internet, taken with a point-and-shoot digital camera or screen captures (due to their low resolution - 72 dpi).

Color Modes
Preferable: CMYK or grayscale (for halftones), Bitmap (for line art)
Acceptable: RGB
Unacceptable: Index color, Lab color

Backup Required
Send or fax a hard copy of files for proofing. If the file submitted is CMYK, separated lasers would be helpful for additional quality control.

Fonts
Any fonts required for the file should be submitted on the media with the file. The only acceptable form of fonts is Adobe/Agfa Type 1. Please be sure to include both the screen and printer fonts.

Where to Send Your New Product Press Releases
Mail
When using conventional mail, send your releases to:

Richard Ritsma
Advantage Business Media
Surgical Products
1007 SE 12th Ave
Portland, OR 97214

E-mail
E-mail your release to our editor Richard Ritsma
richard.ritsma@advantagemedia.com

Unfortunately, we can't publish each new product release we receive.
If you need further information, feel free to e-mail our editor at richard.ritsma@advantagemedia.com