How To Create YouTube Videos For Patient Education

Tue, 09/04/2012 - 6:01am
Neil Baum, M.D.

Many doctors are now getting into movie production and making videos that are loaded onto YouTube. These videos are effective in attracting new patients and educating your existing patients. There are a few guidelines that you can use to create an effective script for each of your videos. These scripts can be loaded onto your computer in a PowerPoint format and will serve as poor man’s teleprompter to assist in your video presentation.

Begin by telling the viewing audience what is your topic or the condition you are going to discuss. The next comment is the agenda: define the problem, discuss the evaluation, and review treatment options. This is the most common agenda to use for most healthcare related conditions.

Start by defining the condition. For example, “Hematuria is the condition where there is blood in the urine and the urine turns red or dark brown. This is not a normal situation and requires an evaluation to find the cause of the problem.”

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