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Sony is teaming with ORLive, a web-based medical broadcasting company, to launch a new high-definition video channel featuring on-demand streaming surgical content. The two companies began demonstrating this convergence of technology and medical education at the 2009 American College of Surgeons Clinical Congress in Chicago yesterday.

The new Sony HD channel will feature content produced with Sony cameras and the ImageCore HD™ digital capture system. The pre-recorded surgical procedures were performed and captured in HD by doctors at Northwestern University Medical School in Chicago. Sony plans to continually add new HD surgical videos from a wide range of institutions.

According to Robert Oakley, vice president of marketing for ORLive,“Medical professionals are extremely busy and you need to be able to connect with them on their terms, when they’re available. But while convenience is important, it’s also critical that they know the information they’re receiving is accurate. That’s exactly what our site – and especially this new Sony HD channel – is designed to do: provide the highest-quality HD video, produced by surgeons for surgeons.

"Our viewership is expanding constantly, reaching surgeons, physicians, perioperative nurses, nurse managers, informed care seekers, medical students and more,” Oakley said. “We’re also working to get the attention of buying decision-makers to show the strong value of investing in HD production capabilities for surgical content."

www.ORLive.com

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