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Cosmetic Surgery Needs Vary By Geography

Wed, 02/03/2010 - 5:23am
by Rosemary Black

Interested in a buttock implant? The odds are you’re not a New Yorker. But if getting a nose job is on your radar, it’s more likely you live in the Northeast, where 55 percent more searches for this operation were performed than in other areas of the country, according to new data released by RealSelf.com.

In the South, interest in body slimming is high - there are 20 percent more searches for tummy tucks, liposuction and other fat-battling operations, according to the data. The Pacific Northwest has a big interest in breast reduction surgery. In fact, that geographic region outpaces others by 67 percent in terms of searches.

“We looked at our logs - we’re talking millions of searches - in order to map consumer interest,” RealSelf.com founder and president Tom Seery told msnbc.com.

In New York, breast augmentation is the most popular procedure, says cosmetic surgeon Dr. Neil Sadick, a board member of the American Academy of Cosmetic Surgery, who has a private practice on Park Ave. Breast reduction is second, followed by breast lifting and then liposuction.

Nose jobs are big in the Northeast. Not only are they a big search item, but the data shows that 30 percent of all nose reshaping operations occur in New England and the Middle Atlantic regions.

Buttock implants are more popular in the South Atlantic region than anywhere else in the U.S., according to the data. A lot of South Americans live in the Florida area, McGuire points out, or it’s possible that South Americans travel to Florida for their surgery.

“Genetically, people from Brazil have been blessed with elegant elevation of the musculature of the buttock and natural body curvature lines,” Sadick explains. “It is a sign of beauty and a sign that your body is in good shape.”

“In certain areas, it has almost become a rite of passage to have your nose fixed and straightened when you’re a teenager,” McGuire told msnbc.com. “It used to be teens would have their nose fixed during summer vacation or spring break, but now they want to go back to school with their splint on. It’s a sign their parents are rich enough to get their nose done.”

But Dr. Susan Hughes, facial cosmetic surgeon and secretary of the American Academy of Cosmetic Surgery, said that the incidence of cosmetic surgical procedures is reduced due to the economy. “The recession means a lot of people aren’t getting face-lifts,” she says.

The full context of this article is available here.

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