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(AP) — Get a vasectomy, eat some pizza and watch some basketball. That's the idea behind a promotion by a Massachusetts urologists group that's offering a free pizza to vasectomy patients during March Madness. An administrator with Urology Associates of Cape Cod says it's a light-hearted way to raise awareness about the procedure and drum up business.

Evan Cohen tells the Cape Cod Times that getting a vasectomy during the NCAA basketball tournament is the perfect time because typically a day or two of recovery is needed following the operation, so it gives patients an excuse to lie on the couch and watch hoops. Dr. Evangelos Geraniotis, a urologist at the practice, calls a vasectomy an "easy and less stressful" form of birth control.

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