Looking ahead to the next several months, I’ve found myself frequently wondering how many physicians will make this their year to take the plunge and join an online social network. There are significant advantages that can be gained for doctors who embrace social media. Here are five ways you and your practice can benefit from such professional connections.
1. Finding a better job. The business of the health care economy continues to evolve. Physicians in small private practices face the possibility of hire by hospitals or large groups; those in primary care may transition to a concierge practice model; and yet other may change to “shift work” so they can be off-call when they’re at home. Regardless of the job change, if you lack a robust social network of professional colleagues, you may miss a perfect opportunity to transition into a better working environment. You won’t even know about possible opportunities because you won’t be connected.