There’s a piece in the Atlantic entitled “The Psychology of Lululemon .” I probably would not have read that article but for the fact that I was in Lululemon recently buying my wife some yoga clothes. This turned out to be an interesting read. The premise of the piece is that athletic clothing makes people want to work out — that in some way, clothes have power over the wearer.
Of course, I began to think about the implications of the white coat for doctors, particularly because I remembered a survey we did a few years ago where some physicians mentioned that wearing a white coat made them feel more confident. I must admit that at the time I thought that was fairly absurd.
The article cites a study  from the Journal of Experimental Social Psychology, which I reviewed. Turns out, a colleague blogged  on this paper last year, so I won’t belabor all the details. In a nutshell, investigators at Northwestern University set up a series of experiments in which subjects performed cognitive tasks that measured selective or sustained attention. In one trial some subjects wore white coats and some didn’t; interestingly, those who did performed better by a factor of 2. In another experiment, all the subjects wore white coats but some were told they were wearing a doctor’s coat, while others were told they were wearing a painter’s coat. The doctor’s coat group scored significantly better. The results led the investigators to coin the term enclothed cognition, which they defined as the systematic influence that clothes have on the wearer’s psychological processes.
Rehashing this paper made me stop and wonder whether after being white coat free for the past five years I should put that dirty old thing  back on. It is true that I know some very smart physicians who are never to be seen without their white coats. On the other hand, I also know some white-coated doctors, probably just as many, that I hope to never meet on the other end of a stethoscope. Maybe I’m just too grounded in reality. As much as I wish that if I ensconced myself in Under Armour my athletic abilities would surge, there’s not enough magical thinking  on earth to tear me from the bitter reality that my skinny, scrawny body would not perform any differently.
As you enter your next patient’s room, bare below the elbows in your freshly laundered scrubs, stop for a split second and imagine yourself sporting a shiny white coat in all of its radiant splendor with a Superman logo blazing above the chest pocket...