Click ... And You Shall Receive
Last weekend, my fiancé and I hosted family from out-of-town, including my nearly 2-year-old future niece. Having not seen her for some time, my fiancé and I were surprised to experience first-hand a new little trick she’s developed as the result of her age—point and she shall receive.
Since she can’t quite get the words out yet to tell us what she wants, she’ll point to an object, whether it is an out-of-reach toy or one of the washable Crayola Crayons strewn about the room, and expect the object handed to her. If it’s not delivered, though, watch out—a little temper-tantrum may follow.
It’s a convenient tactic, if I do say so myself (as well as one I know she’ll grow out of in a year or two). It’s much easier to point and receive than get up and get it yourself, which as an adult I’m forced to do. I assume throwing a tantrum when I point to the printer in the office and no one gets up to fetch the document for me would not be well-received by my colleagues.
However, as my days get busier, it would be nice to have one place to gather all my important information, a single source I can rely on to tell me what I need to know and provide materials necessary to do my job. As surgeons and OR professionals, you know what I’m talking about. Your busy schedules don’t allow time to scrounge for new product information or read the latest industry news when you have patients to care for and surgeries to perform.
With this in mind, I am proud to introduce the Surgical Products First Cuts daily e-newsletter. Starting today, everything you need to know—the latest news from trusted news sources, exclusive articles, case studies, editorial columns, videos, information about cutting-edge surgical technology and more—will be delivered to your Inbox on a daily basis.
We’ll gather the information you need to keep informed and place it right there in your e-mail, at your fingertips so you can stay focused on your patients. Click and you shall receive. It’s actually easier than pointing—less energy required—and no tantrums necessary.
As always, your suggestions are valued and welcome. Feel free to contact me at any time with comments or suggestions: firstname.lastname@example.org 
In addition, we are seeking guest bloggers and columnists to contribute editorially to the e-newsletter. If you or someone you know is a surgeon, OR staff member and professional in the industry, and would be interested in contributing to the Surgical Products First Cuts daily e-newsletter, e-mail me at: email@example.com