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Physician-owned companies, also known as physician-owned distributorships or P.O.D.s, have been around for a little over a decade, but already supply an estimated one-sixth of spinal implants nationwide. Most simply serve as middlemen, buying implants wholesale and selling them to hospitals, but some also design and manufacture their own products. In addition to spinal implants, they currently supply hip, knee, cardiac, and other devices.Doctors are not required to disclose their ownership in these companies, so it's very difficult to get information about them.

Have any comments or questions about our SP First Cuts videos? Or do you have a video you'd like to see featured in one of our deployments? Email me at Mike.Schmidt@advantagemedia.com.

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